Her unlikely popularity is also redefining stereotypes of youth celebrity in Argentina. Ms. Vivero, who is openly gay, describes herself and other floggers as "androgynous" for their unisex clothing. She is comfortable with not being model-thin, eschewing dieting and boasting of her love of junk food and chocolate — a different message in a country where women have high rates of eating disorders.
"We are breaking a lot of barriers," she said.
That's pretty kick-ass, is it not?